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Corporate Branding Employer Branding Personal Branding Sustainable branding

“I tried to be normal once. The worst two minutes of my life.”

Working in branding we start by asking ourselves – what do we want our key target group to think, feel, and do after reading or seeing the message we send out? That could be everything from creating awareness, open your eyes to making an impact.

And for some reason the message: “I tried to be normal once. The worst two minutes of my life” is working.

There is something special about that statement that makes people react in one way or another here in social media.

That makes me think: Oh, am I not the only person in this world who is feeling this way? Are we all trying to be so-called normal?

In my job role as an image and branding expert, I always aspire to communicate authenticity and sustainability. Like everything else in life – I need to live and breathe it and not just talk about it. Live your brand as we say in the world of branding and communications.

I have one foot in Sweden and the other in Spain with a universal mindset. The Swedish blonde woman with a gypsy heart.

Like my friend from José from Spain told me: You seem to be more Spanish than a lot of Spanish people. And yet again with that Swedish efficiency.

I feel like I never fit in

The last time I cried about it was last night when I was spending one evening at some of my friends’ new home. They just told me to cry. To let it come. To release it from my body. I am so grateful to all of my friends.

So here comes – the key message and what I really want to say. Because I really want to say it to myself for 2020:

Keep your eyes on the stars and your feet on your ground!

This is the message that I have sent to my clients, partners, family, friends, and enemies to prepare them all for 2020.

Be authentic. Show who you truly are and enjoy the ride.

Remember that no one really thinks that he or she is a normal person.

Happy 2020 and lots of love!

Anna Nylander

PS. Isn’t it just liberating to be and show who you are?