ANNA IS YOUR GUIDE TO BUILD YOUR PERSONAL BRAND
Visionary, open-minded, and always curious to meet and connect with new people around the world. Anna Nylander, born in Södertälje, Sweden, really personifies words like “people’s person” and ”networker”.
Anna will take you on a journey about yourself. She will be happy to share all her tools on how you can develop and transform your brand.
Anna spent most of her youth doing sports. She was the captain of the basketball team. After school, she moved to France and Spain and lived there for a total of seven years. She was part of the Internet boom in Spain in 1999 and started up four different Internet companies in Madrid – all before the age of 23! 8 years ago, she got too fed up to try to fit in and left the big multinationals in Stockholm to follow her dream. As she did not find the dream job she was looking for, she had to create it herself.
Why are you doing what you’re doing?
– It makes me so happy to see my clients getting more confident and learn about themselves and their services. That makes me happy.
What is a brand and why should you invest in your sustainable brand?
– Your brand drives everything. Your brand is what people say about you and your company when you are not in the room. The reason why why you need to invest in your brand is to fix a poor impression, establish credibility, market your skills, increase opportunities and become a person who influences others. Strong brands, like, influential leaders, are built – they don’t simply happen.
How would you describe your own personal brand?
– I am a Swedish businesswoman with a gypsy heart. Passionate, goal-driven, and colorful. Every chance I get I will dress in a flamenco dress and spend time in Spain. My Spanish friends think I am more Spanish than they are and yet again with the Swedish efficiency.
If you could leave people with one piece of advice, what would it be?
– Don’t try to be normal. No one else is either. Embrace everything about yourself and the gifts you have been given.
Anna has a Bachelor’s degree in PR from Mid Sweden University in Sundsvall. She has linguistic studies from both France and Spain. Studies in Philosophy from Södertörns högskola, Södertälje, Sweden. She has a Master in Styling from Istituto di Design in Madrid, Spain. Personal shopping course from Uppsala, Sweden. She has also a Master in Image consulting from Ecole Supérieure de Relooking in Sao Paulo, Brasil.