Only 36% of companies believe that sustainability influences purchases.
To conclude, Capgemini proposes four best practices to promote sustainability in companies: promote the adoption of sustainable practices among consumers and employees; place technology at the center of sustainability initiatives to measure its impact; implement a solid organizational structure to promote sustainability and collaborate with the general ecosystem to achieve greater impact.
“Until now, many organizations have considered the sustainability factor as purely accessory,” says Kees Jacobs, vice president of retail and consumer goods at Capgemini.
“The pandemic has highlighted the global desire for authenticity and responsibility, especially by large companies,” he continues. in the transformation projects of companies as a consequence of the pandemic, they must put sustainability at the heart of their efforts ”.
Read the whole article here: https://www.modaes.es/back-stage/el-consumidor-mas-eco-tras-el-covid-19-el-79-busca-productos-sostenibles.html